Auction Trust Network is the maker of Reconnect which gives sellers and shoppers a way to “re-connect” with each other and filter through the noise of increasing distractions on the Internet. The service enables buyers to define and apply their own criteria in building custom networks of trusted eBay sellers. Their focus is on establishing relationships of trust between buyers and sellers on eBay auctions.

Reconnect allows shoppers create a "buddy list" with their favorite sellers and their top categories. Anytime a shopper searches for an item, they are presented with a side-by-side listing of items available from their trusted seller network. The search results from the original online store are also displayed providing a real-time comparison of eBay listings with products from other ecommerce sites.